How to boost your Influencer/Creator Marketing on Social Media.

In today’s age of fast  content and marketing campaigns, it is critical to easily analyze and summarize the sentiment for creators expressed on social media (Twitter, FB, Instagram, Reddit, Tiktok, LinkedIn and others) and directly engage with relevant users.

The current flow of spray’n’pray campaigns driven by social network recommended keywords can be made efficient to identify specific topics and engage users who share that context with you.

This methodology has use cases for many industries including retail, consumer brands, marketing agencies, politicians, celebrities, law enforcement and mental health.

The need to go beyond the algorithm and publish content which relates to and is engaging for your community.

Technology exists which can discover, evaluate, recruit, and track creator’s current/historical campaigns.

Marketing Agencies OR Creators can compare creators and content to match creators with brands, based on their posting frequency, follower count, engagement rate, sentiment and recently pushed topics/brands.

DIGITAL MARKETING FLOW TO MAXIMIZE SOCIAL MEDIA IMPACT:

Step 1: Collect Data
Continuously tracks and gathers data from postings on social media related to creators, brands, organisations or custom search terms.

Step 2: Analyze Data
Use natural language processing and machine learning algorithms to identify creators who talk about specific topics and generate minimum volume and engagement from their campaigns. Rank creators by connection, brand communication, lifestyle/values and authenticity.

Step 3: Take Action
talkAItive enables direct engagement of sentimentally active users on social media with promotional offers. This is effective in building your social following, test new personas and poll real users on behalf of brands. Alternatively, an exported list of users can be provided.

Step 4: Measure Impact
Clients can conduct comparative before and after analyses to assess changes in sentiment and visualize the impact of actions taken.

Step 5: Refine And Repeat
Clients typically subscribe to an ongoing service from talkAItive to continually monitor for specific sentiments, and refine their actions to determine the most effective method for their use case.

Many Applications For Creator/Influencer Economy:

Below are some use cases by different actors who can use above mentioned methodology to maximize impact of their creator/influencer – brand partnerships. Marketing Agencies
Help their clients discover, track and report on creator campaigns and content engagement + sentiment across social media.

Celebrities & Personalities
Help managers, track and report on influencer campaigns, personal attacks and content engagement + sentiment across social media.

Law Enforcement
Help social media teams discover creators to distribute public safety, awareness and services related topics.

Political Campaigns

Help campaign teams discover, track and report on creator campaigns to spread candidate awareness and address misinformation.

Creators

Help individual creators save time, discover inspirations and monetise engagement for their content by channel.

Media & Entertainment

Help content production teams discover, track and report on content and topic engagement + sentiment pre/post release date across social media.

By Vibhu Bhan, co-founder & chief innovation officer at talkAItive.com

Contact Us:
To learn more about how talkAItive can help your unique use case
hello@talkAItive.com | www.talkAItive.com