New research suggests that forming cohorts of new hires who undergo training together can significantly reduce employee turnover and improve team cohesion. The study, published in the Journal of General Management, highlights the effectiveness of this approach, particularly for Generation Z workers. With 65% of Gen Z employees leaving their jobs within their first year, creating strong, connected cohorts could help retain them longer, according to researchers from the University of South Florida and the University of Cincinnati.
The study, which surveyed 650 new employees across 32 cohorts at a global IT services firm, revealed a “contagion effect.” When one member of a cohort started looking for a new job, others were more likely to follow suit. This suggests that social dynamics within cohorts are crucial; positive connections can anchor employees to a company, while negative ones can speed up their departure. The researchers argue that companies should rethink how they manage their cohorts by treating them as social groups, not just as collections of employees.
A key strategy for improving retention is strategic cohort management. Leaders and hiring managers can help new employees feel more connected to the company by paying attention to their geographic preferences during hiring and fostering a positive cohort experience. This sense of belonging and purpose is particularly vital for Gen Z workers, who often struggle to adjust to workplace environments. Experts recommend an extended onboarding process, spanning 12 to 18 months, that includes shadowing and upskilling to support their integration and development.
As employers focus on attracting and retaining Gen Z talent, they recognize that these workers bring valuable skills in emerging technologies and a strong desire for continuous learning. By tailoring onboarding and fostering strong cohort connections, companies can not only improve retention rates but also unlock the potential of their youngest workforce, ensuring they stay engaged and productive in the long term.
