Recruiting, a fundamental part of talent management, is a complex process that involves various stages, similar to a funnel, from the initial interactions with potential candidates to hiring and the probation period.
In this funneling context, it is essential to consider that the “customer” in recruiting can be defined as an “internal customer,” a potential collaborator. This emphasizes the importance of treating candidates with the same level of attention and care as external customers, reinforcing the concept of customer-centricity in the hiring process.
Recruiting as a Funnel
The recruiting process can be compared to a funnel, where potential candidates go through different stages, from awareness of the job opportunity to considering the company as an employer to applying, interviews, hiring, and the probation period. This decision-making path requires targeted strategies to engage and evaluate candidates effectively.
Parallels with Other Funnels
There are interesting parallels between the recruiting funnel and those used in sales, marketing, and fundraising.
For example, the awareness phase corresponds to lead generation in marketing, while considering the company as an employer can be compared to the phase of evaluating products or services by potential customers, looking for reviews or video of trials. These parallels highlight the importance of adopting strategic and customer-centric approaches in all stages of recruiting.
The Funnel Concept in Business
Reflecting on the funnel concept in business, it becomes evident that a funnel is everything when looking for a person to start an action (do, buy, work, invest, etc.) in/with your company.
Whether a customer is making a purchase decision or a candidate considering a job offer, the funnel represents the journey from initial awareness to the ultimate action. Understanding and optimizing these funnels is crucial for success in any business endeavor.
Each stage of the candidate’s journey through the funnel must be carefully designed and managed in recruiting. Every touchpoint should be crafted to provide value and engage the candidate from the initial job posting to the final offer. This approach ensures that the best talent is attracted and retained, ultimately contributing to the organization’s success.
The Impact of Technology
Technology has revolutionized recruiting, making it possible to automate many activities through innovative tools.
For example, CV parsing allows for quick analysis of candidate resumes, collaborative filtering helps identify profiles best suited to the company’s needs, and automatic assessments efficiently evaluate skills.
Furthermore, conversational AI solutions streamline interviews, optimize candidate experiences, and speed up selection times.
Conclusion
In conclusion, recruiting represents a complex process that requires targeted strategies and the adopting of advanced technological tools to optimize efficiency and effectiveness. The parallels with well-known sales, marketing, and fundraising funnels highlight the importance of adopting customer-centric approaches in all stages of recruiting.
Treating candidates as “internal customers” is essential for attracting and selecting the best talent, contributing to the company’s success.
By Luca Lotterio, Founder and CEO of Restworld
Founder and CEO of Restworld, a startup on a mission to revolutionize the hospitality and restaurant industry by providing accessible and dedicated recruiting services. Luca’s journey began as a waiter and chef to support his psychology studies, where he observed the flawed paradigm of the restaurant industry.
In 2020, Luca, along with four adventurous companions, decided it was time to reform this market for the better. Fast forward to today, Restworld supports over 150 entrepreneurs in talent management, connecting more than 50,000 professionals with opportunities in the Horeca sector.
Born in the outskirts of Rome in 1993, Luca’s interest in social relations, sales, and networking led him to pursue psychology studies at the University of Sapienza. With a dual degree in work psychology in Turin, Luca’s thesis focused on the intersection of psychology and the restaurant industry.
Despite numerous challenges and international experiences, Luca, along with his colleagues, founded Restworld in Turin in May 2020. At 29, Luca, a seasoned CEO with an MBA, manages the evolution of Restworld, aiming to bridge the gap between talent demand and supply in the hospitality sector.
With a rich background that includes coordinating teams in various roles and a passion for exploring the world, Luca brings a unique perspective to the field. His diverse experiences, from coordinating flyer distribution teams at 15 to managing a restaurant at 22, have shaped his leadership at Restworld. Luca’s journey is marked by continuous learning, a love for travel, and an unwavering commitment to making meaningful connections in the dynamic world of hospitality.
