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Sephora Rewards Employees with Cookies, Recognition Falls Short

Offering employees recognition, such as a cookie, can sometimes miss the mark, as Sephora North America recently discovered when it sent cookies to its employees to celebrate hitting $10 billion in revenue, as reported by Business Insider.

Despite the company’s intention to express gratitude for its employees’ contributions, the gesture fell short of expectations for some Sephora workers. One departing employee, speaking anonymously to Insider, expressed disappointment, highlighting the disparity between their efforts and the acknowledgement received. Similarly, a Reddit user shared a meme reflecting the sentiment that a cookie seemed inadequate given the company’s substantial revenue milestone.

Responding via PR representative Courtney Teague, Sephora emphasized its pride in employees’ contributions, citing its commitment to competitive benefits, pay, bonuses, education, and product discounts.

While monetary rewards like bonuses may not always resonate with employees, research suggests that non-monetary recognition can be more impactful. Studies, including one published in the American Economic Review, indicate that gestures like public acknowledgement, private recognition from supervisors or peers, and increased responsibilities can boost morale and productivity.

According to Gallup, recognition holds greater significance when it comes from top leadership, underscoring the importance of authentic and targeted acknowledgement tailored to individual employees. Great Place to Work echoes this sentiment, emphasizing the value of personalized gifts over generic tokens of appreciation.

To ensure recognition efforts align with employee preferences, organizations can conduct company-wide surveys to gather insights into preferred forms of acknowledgement. By engaging employees in the recognition process, HR teams can avoid missteps and foster a culture of appreciation and gratitude within the workplace.

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